Our story
Rooted in the highlands. Crafted for the journey.
What we believe, where we come from
ULU means "to have" in Kyrgyz—not in the sense of possession, but of belonging. We build things that belong to the land they come from and to the people who wear them. Every scarf, every carpet, every jar of honey carries the story of the highlands and the hands that shaped it. We don't make for trends. We make for time.
How ULU came to be
The search
Years of traveling taught me that less is more, but only when it matters.
The discovery
In the Kyrgyz highlands, I found artisans making things the old way, without compromise.
The commitment
We built ULU to bring their work to people who understand what it means to make well.
The present
Every piece we offer carries the story of the highlands and the hands that shaped it.
The land that shapes everything we make
High plateaus where nomadic traditions still live. Mountains that demand respect. A place where craft is not a choice but a way of being.
Glacial peaks touch the sky
Nomadic heritage woven into daily life
Artisans who learned from their ancestors
Meet the hands
The artisans who shape what we make
Learned his craft from his father in the high valleys. Each scarf takes time.
Creates shyrdaks using methods passed down through generations. Her work holds stories.
Tends hives in the mountain meadows where wildflowers bloom. Pure and unfiltered.
Uses plants from the highlands to color wool. Every batch is different, alive.
Works with traditional looms to create patterns that took years to master completely.
Sources and prepares wool with care. Quality begins here, at the beginning.
We're hiring
Join the team building things that matter
Direct trade with the highlands
We work directly with artisans, cutting out middlemen. Fair prices, honest relationships, no shortcuts.
Know exactly where it comes from
Every piece carries the name of the maker and the story of its origin. Full transparency, always.
Nothing but what the land provides
Highland wool, plant-based dyes, raw honey, natural felt. No synthetics, no compromises, no exceptions.
Built to last decades, not seasons
These pieces are made to age well and be worn hard. They improve with time, not diminish.
Voices matter
Those who understand what we build
"These scarves carry the mountain in every thread, and you feel it the moment you wear one."
"The honey tastes like the land itself, honest and uncompromised."
"A shyrdak is not decoration, it is a conversation with the hands that made it."
Join us in the highlands
Stories, seasonal updates, and early access to what we make.